Donnerstag, 21. Januar 2016

US$7.5 million per

Sun Life Financial Inc. shares trade on the Toronto, New York, and Philippines stock exchanges. It is one of Standard & Poor's Global 1200 companies.
In 2009, Sun Life began an aggressive nationwide ad campaign in the United States touting its strength and the fact that it did not accept any bailout money. The commercials parody the concept of naming rights, where a couple of naïve employees go around the country attempting to put the company's name on various sun-themed things, from KC and the Sunshine Band to Cirque du Soleil to the state of Florida. In a case of life imitating art, on January 18, 2010 Sun Life purchased the naming rights for the home field of the Miami Dolphins in Miami Gardens, Florida for a reported US$7.5 million per year.[8] Under the five-year contract the stadium is named Sun Life Stadium.

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